Communication Planning

Communication Planning

A simple timeline of key messages is a great place to start building your communication plan.

Planning events and programs for students takes a lot of time and resources, often giving very little time left over to consider how you will go about promoting them. However, taking a few moments to lay out a simple plan that conveys how you will reach out to your target audience will help minimize rushed efforts that can lead to mistakes in your promotion.

To start building your plan, we recommend the following steps:

  1. Establish your goal/objective. What is the point of this campaign or communication? Determine what outcome(s) you would like to see as a result of this effort, and let it guide your planning.
  2. Identify your audience. Consider who you will be communicating with and what information you may want to use to identify your target your audience.
  3. Brainstorm about some of the ways you plan reach out to this audience and you might assess the results of your efforts.
  4. Meet with us! Once you have a general sense of what you’d like to do, send over a Communication Service Request so we can assist with you next steps and help execute your plan.

Schedule a Communication Planning Meeting with Us

We offer Communication Planning Meetings by appointment for the Fall semester in June – August and for the Spring semester in November – January. These meetings typically last about an hour and are geared toward discussing your student engagement plans for the upcoming semester. These meetings are also a great way to help our team learn more about the role of your office and any student engagement challenges you are currently trying to solve. Participants should include 1-2 staff members who are directly involved with these efforts.

As a result of the meetings, we’ll present recommendations to address challenges that were discussed and will build and share a project plan that includes next steps and action items for moving things forward.

Schedule a Spring 2019 Communication Planning Meeting →

If you were unable to make one of our Communication Planning Meeting offerings, but would like to meet with us to discuss your student engagement efforts, please submit a Communication Service Request.